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Cookies Policy

This site uses cookies to store information on your computer and enhance your browsing experience. Some cookies are essential for the site to function properly, while others help us improve your experience by providing insights into how the site is being used. We also use cookies to personalise content and support our marketing. You can choose which types of cookies you allow.

How DiagramX uses cookies

A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets us know when you visit a particular page. Cookies allow web applications to respond to you as an individual.

Overall, cookies help us provide a better website by enabling us to monitor which pages are useful and which are not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve the website in order to tailor it to visitor needs. We only use this information for statistical analysis purposes and the data is then removed from the system.

You can choose to accept or decline cookies. Our use of cookies in the manner described above enacts compliance with the Privacy and Electronic Communications Regulations.

Your choices

The settings on this website allow for:

  • Explicit opt-in consent for cookies
  • Ability to see and manage cookie preferences
  • Ability to reject non-essential cookies

These options are presented via the cookie banner shown on your first visit. ICO guidelines for cookie consent can be found at the ICO website.

Links to other websites

This website may contain links to other websites of interest. However, once you leave our site using these links, we do not have any control over the other website. We therefore cannot be responsible for the protection and privacy of any information you provide whilst visiting such sites, and such sites are not governed by this notice. Please exercise caution and review the privacy statement applicable to the website in question.

Controlling personal data and information

You may choose to restrict the collection or use of personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the option to indicate that you do not want the information to be used for direct marketing purposes.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting our Data Protection Officer at info@diagramx.uk.
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of the personal data we hold about you under UK GDPR by contacting us at info@diagramx.uk.

Necessary cookies

Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences.

CookieDescriptionRetentionThird party
CookieControlStores user consent preferences for this website.3 monthsNo
CookieControlTCStores IAB TCF consent preferences.3 monthsUnknown
_GRECAPTCHAGoogle reCAPTCHA sets a necessary cookie when executed for the purpose of providing its risk analysis.6 monthsNo

Analytical cookies

Analytical cookies help us improve our website by collecting and reporting information on its usage. These cookies allow us to understand how visitors navigate the site and where we can make improvements. The data collected is aggregated and anonymised.

CookieDescriptionRetentionThird party
_gaUsed to identify users.1 yearUnknown
_ga_*Used to identify and track an individual user session.2 yearsNo
_gidUsed to identify users for 24 hours.24 hoursNo
_gatUsed to monitor the number of Google Analytics server requests when using Google Tag Manager.58 secondsNo
AMP_TOKENContains a token used to read out a Client ID from the AMP Client ID Service.1 yearNo
FPID / FPAU / FPLCFirst-party identifiers registering statistical data on users' behaviour on the website for internal analytics.Up to 1 yearNo

Marketing cookies

We use marketing cookies to help us improve the relevancy of advertising you may receive. These cookies help us measure the effectiveness of marketing campaigns.

CookieDescriptionRetentionThird party
__gads / __gpiUsed by Google for a variety of ad purposes including frequency capping and measuring ad performance.Up to 13 monthsNo
IDE / DSID / APCUsed for targeting, analysing and optimising ad campaigns in Google Marketing Suite / DoubleClick.Up to 1 yearYes
_gcl_au / _gcl_dcUsed by Google AdSense for experimenting with advertisement efficiency across websites.3 monthsNo
test_cookieSet by DoubleClick to determine whether the visitor's browser supports cookies.15 minutesYes

Date of last update to this notice — 2026